Wayfinding signage is one of the best things you can do for your business. We will discuss how wayfinding signage benefit your brand, why is it important, as well as the different types of wayfinding signs you can implement.
If you are interested in learning more or would like to get started on a project, feel free to Contact us.
Wayfinding signage helps you find your way around a business, institution, or other physical location. It will direct you from point to point and confirm your progress along a route. Wayfinding signage is especially helpful for:
- Office and buildings
- Educational and financial institutions
- Tourist attractions
- Restaurants and hotels
- Malls, retail and outlets
In general, wayfinding signage is a form of navigating from one point to other and confirm your progress along a route; moreover, it play an important role in portraying a positive company image through advertising or promoting.
Wayfinding signage is used to create a safe, customer-friendly space around your premises. Depending on the layout of the property, a mix of symbols, words or arrows can be used. These signs should be consistent and uniform so that it doesn’t create confusion. It is important to keep your signage easy to understand and as minimal as possible.
According to Signage Design Consultants, wayfinding signage can be divided into four categories
1. Information Signs
Information signs are generally placed in an area with broad exposure. They are used as the first step in a new environment. They tell the customer where they are and what they will find if they go in either direction.
How can Informational sign help your facility:
- Facilities signage (bathrooms; exits; prayer hall)
- a reception desk or informational display
- Business information (hours of operation; address numbers)
- parking spots are reserved for visitors or employees
Identification is the most common type of wayfinding signage. They identify where you are and point out specific landmarks or location.
Identification signage are a bit more general and will apply to the overall building. The identification signs should be placed in locations where a large number of people can be able to see it, like waiting rooms, entrances etc.
Identification signs should be made uncluttered and clear; a user should understand it in seconds. It is best to use symbols or language that can be easily understood by everyone at a glance.
- Door Signs
- Landmark signage
- Departmental markers (Sales, HR and Finance)
Just as information sign, directional signage helps visitors to know where they are and where they’re going. These wayfinding tools are an important way you can improve visual communication and keep your business safe. Directional sign is often in the form of leading people directly to their destination.
Warning signs are used for making customers aware of hazards in the area. These signs should be extremely visible that is not only beneficial to others but also mandatory as per Health & Safety guidelines.
How can it be used?
- Wet floor sign
- Fire safety signs
- No smoking
- No pets allowed